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PRESS RELEASES - 2004
 
 
 
Celebration for World Breastfeeding Week
 
Celebration for World Breastfeeding Week,
August 1st – August 7th, 2004
Press Release, August 2004

PRESS RELEASE CONTACT:
For Immediate Release Susan Chanse, Manager
(480) 820-4424

BESTFed, with two valley locations, is celebrating World Breastfeeding Week from Sunday, August 1st to Saturday, August 7th, 2004. This year’s theme is “Exclusive Breastfeeding: The Gold Standard…Safe, Sound, Sustainable.” Valley residents are invited to support the breastfeeding community. Each BESTFed location will be hosting a party on August 7th beginning at 1:00 pm. Refreshments will be served and entertainment will be provided. Unity in Motion, a multicultural performance group, will be our special guest. Bring your family and friends and join in the fun! Be sure to enter your child’s (or children’s) homemade t-shirt with your favorite breastfeeding slogan or illustration in our “Exclusive Breastfeeding for Exceptional Children” t-shirt design contest. Answer questions for our “breastfeeding experience” contest for a chance to win fun prizes.


BESTFed is excited to show our gratitude to valley residents who have helped to keep our private lactation practice and retail store alive in the Phoenix- Metro area for the past 10 years. To show our appreciation, BESTFed will be offering enormous discounts on many of our most popular items. These fun products will include slings, nursing clothing, pumps, books, pillows, and more. Every $10 spent at BESTFed between August 1st and August 7th at 1:00 pm, entitles customers to a free raffle ticket to place in a drawing for a prize of their choice. Raffle prizes for this special event were generously donated by local vendors, such as Bumkins, Little Peanut Products, Mountain Green, Pediaderm, and TaylorMade Slings, as well as by national companies Baby Delight, Maya Wrap Slings, Medela, Melinda G, and Priv-A-See.


BESTFed opened its doors in July of 1994 as the first full-service private practice clinic and is now the largest private practice lactation clinic in the southwest. It was the first business in Phoenix with a family-friendly policy that encourages moms to bring their non-separating children with them to work up to the age of 6 years. BESTFed has recently grown into a larger space with more consultation rooms to serve families better. In addition to private home or office consultations with International Board Certified Lactation Consultants, BESTFed offers the opportunity for mothers to try breastpumps prior to renting or purchasing them, support groups for nursing mothers and babies, the largest selection of bras in the state, soft baby carriers, and natural baby and skin care products. For more information, please call (480) 820-4424 in the east valley or (602) 843-4111 in the west valley.

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IBLCE Press Release from the IBLCE website
 
IBLCE Certification
Press Release, October 2004
Contact:
JoAnne W. Scott
Executive Director, IBLCE
Phone: 703-560-7330
Fax: 703-560-7332
Email: joannescott@iblce.org

7309 Arlington Blvd., Suite 300
FALLS CHURCH, VA 22042-3215, USA
For Immediate Release

Falls Church October 15, 2004


A record number of 2163 lactation professionals successfully completed the rigorous requirements to become International Board Certified Lactation Consultants (IBCLC).The final step in the process was passing a test administered by the IBLCE to demonstrate knowledge required to provide skilled assistance to nursing mothers.

The IBLCE Certification is the professional standard of competency in the lactation field. It is the only official, international credential for those offering breastfeeding and lactation care. A combination of basic training, continuing education, practice and successful completion of the examination assures that the designation “IBCLC” identifies a member of the health care team who possesses specialized skills and knowledge. There are now approximately 16,500 IBCLCs world-wide.

IBLCE-certified nurses, physicians, dieticians, educators, midwives, social workers, lay counselors, and therapists work with mothers to help them excel in the breastfeeding experience. A mother who breastfeeds can save $1400 per year on formula, is more likely to bond closely with her child, passes on immunities to her child and recovers more quickly from the weight normally gained during pregnancy. Her likelihood of contracting premenopausal breast cancer or osteoporosis over her lifetime is reduced. Studies have shown that babies who are breastfed have fewer visits to health care providers through age 17. The incidence of otitis media, juvenile diabetes, and other illnesses is reduced, not just during the breastfeeding period but throughout childhood. Assistance by an IBLCE-certified professional in the critical first hour after birth improves probability of long term maintenance of breastfeeding.

IBCLCs are ideally skilled to help provide quality breastfeeding care; develop and implement breastfeeding protocols; improve lactation knowledge and skills of other staff; and to help their facilities become accredited under the UNICEF “Baby Friendly” Hospital Initiative.

Candidates for the international exam meet stringent eligibility requirements that demonstrate proficiency and understanding of practical skills, clinical judgment, current research knowledge and attainment of a number of continuing education credits. The IBLCE maintains a National/International Registry for all Registered Lactation Consultants. The Registry is a service to the public, employers and supervisors to determine if a provider is a current IBCLC. The Registry can be accessed through the IBLCE website at www.iblce.org and will be updated with the new IBCLCs on January 2nd, 2005. For more information, contact the IBLCE at 703-560-7330.

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Free Help for Breastfeeding Moms to Celebrate 10 Year Anniversary
 
Free Help for Breastfeeding Moms to Celebrate 10 Year Anniversary
Press Release, July 2004

PRESS RELEASE CONTACT:
For Immediate Release Lori J Isenstadt, IBCLC, RLC
Director of Marketing
(602) 843-4111

BESTFed in the Nursing Mothers Resource Center, Inc. is pleased to announce a free day of breastfeeding help. To say thank you to the state of Arizona, BESTFed is offering free private breastfeeding consultations. On Tuesday, July 13, 2004 women who have difficult breastfeeding problems will be seen at no charge in our West Valley office. Appointments are required and can be made on Monday, July 12 by calling 602-843-4111 or coming into the office in the West Valley on the 12th.

For this event, in addition to the 3 staff International Board Certified Lactation Consultants (IBCLCs), we will be joined with 3 more IBCLCs from around the country. Diane Weissinger, IBCLC from Ithaca, NY, is an internationally known writer on the subject of human lactation. Catherine Watson-Genna, IBCLC, New York, NY, lectures across the country on the subject of infant sucking and swallowing. Linda Stewart, RN, IBCLC is a hospital-based lactation consultant with years of experience.

BESTFed opened its doors in July of 1994 as the first full-service private practice clinic. Two years later, the East Valley location was opened. BESTFed is now the largest private practice lactation clinic in the southwest. It was the first business with a family-friendly policy that allows moms to bring their non-separating children with them to work up to the age of 6 years. BESTFed has recently grown into a larger space with more consultation rooms to serve families better.

In addition to private home or office consultations, BESTFed offers pump sales and rentals, support groups for nursing mothers and babies, the largest selection of bras in the state, soft baby carriers, and natural baby and skin care products.

BESTFed has 3 International Board Certified Lactations Consultants on staff to serve families. IBCLC is the only credential recognized by the major medical organizations as an expert in breastfeeding. BESTFed IBCLCs have over 35 years combined experience helping moms breastfeed. In addition to their IBCLCs, BESTFed also has experienced moms on staff to provide emotional support to breastfeeding moms. BESTFed has sent 10 the staff to a 40-hour Certified Breastfeeding Counselor course.

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